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I spot the growth.
I cut the noise.
I smell the traps.

Evgeny Shevchenko

Evgeny Shevchenko - Growth & Transformation Advisor, Interim CEO

For owners, boards, and private equity in Europe and Central Asia.

  • Spot the growth. Where profit really comes from - data, decisions, priorities.
  • Cut the noise. Strategy stripped to the moves that matter - focused plan, measurable outcomes.
  • Smell the traps. Risks others miss - crisis, transitions, regulatory shifts.

20+ years in CEO and senior executive roles in 4 countries. Teams of 8,000+ people. Forbes Top-3 CEO in Ukraine.

I have seen businesses grow - and fail. I help with the former. I know how to deal with the latter.

About

Evgeny Shevchenko

I partner with owners, boards, and private equity to accelerate profitability and scale enterprise value across Europe and Central Asia. I drive growth through strategic and digital transformation, commercial optimization, and governance that supports long-term competitiveness.

Track record: Led Carlsberg Ukraine to #1 market position and 8% of group's global operating profit. Delivered 2.4x EBIT growth at Carlsberg Latvia. Managed commercial organizations of 8,000+ people. Forbes Top-3 CEO in Ukraine (2020). Former board member of AmCham and UN Global Compact.

Whether you need to unlock trapped value, lead transformation initiatives, or navigate complex market expansions - I combine board-level strategic thinking with hands-on operational execution.

Download my CV (PDF)

IMD Business School (Digital Transformation in Practice, 2025).

What I Work With

Difficult growth and falling profitability

Revenue keeps rising, but profit is thinning and turning unpredictable. I help you set clear pricing, bring costs under control, rebalance the asset portfolio, and restore steady cash flow.

Lost focus and weak operating results

Growth has stalled, or some units are underperforming. I streamline operations, sharpen commercial focus, and rebuild momentum for the team with transparent metrics that hold up over time.

Scaling and protection in complex markets

I help you build strong corporate governance to support expansion. I give clear, step-by-step recommendations grounded in local specifics - you put them into practice to protect your assets and your licence to operate.

New markets and preparing for a sale

Planning to expand into Europe, or preparing the company for sale to a Western investor. I build a realistic plan grounded in local specifics and put the reporting in order, making the business transparent and attractive.

Strategic and digital transformation

The technology is in place, yet decisions are still made on gut feel. I embed data and AI into the key processes so they cut costs and speed up management decision-making - rather than sitting in the budget as dead weight.

Crisis and interim management (Interim CEO)

Every day counts, the team is stuck, and strategy is up in the air. I step in as interim CEO: I keep things moving on the ground, reconcile shareholder decisions with reality, and build a durable management practice.

Cases

01
TURNAROUND

From Soviet Legacy to the Fastest-Growing Brewery in the Country

Challenge: Outdated processes, weak brands, declining sales.

Approach: Team renewal, brand relaunch, distribution development, KPI implementation.

Results: +72% sales in year one, market share 3.6% to 8.2% over two years, profit x3.

02
ASSET PROTECTION

Safeguarding a €132m Asset Against Hostile State Pressure

Challenge: Pressure, audits, fabricated charges, nationalization risk.

Approach: Legal and diplomatic shield, resilient capital structure, team evacuation, backup operational plans.

Results: Asset preserved, employees protected, charges dropped.

03
CRISIS LEADERSHIP

Ensuring Business Continuity Amid Revolution and War

Challenge: Military risks, brand boycott, employee petition, market contraction.

Approach: People-first priority, compliant market exits, brand repositioning, risk insurance.

Results: Business and reputation preserved, new investment, #1 market position by 2017.

04
COMMERCIAL × AI

Winning in Post-COVID Retail

Challenge: Over 50% of sales in modern trade, promo dependency, gaps in service and logistics.

Approach: New KAM structure, trade terms review, AI shelf monitoring, execution focus.

Results: Solid #2 position, #1 preferred supplier status.

References

Igor Gumennyy
"Evgeny brings exceptional clarity and scale - from fine operational details to strategy in a global context"

Igor Gumennyy

Owner, UBC Group, Global Leader in Commercial Refrigeration Equipment

Ievgen Podliesnykh
"Evgeny has a pragmatic view on business, blending C-suite experience with sharp knowledge of local markets. His insights strengthened our M&A and distributor management plans"

Ievgen Podliesnykh

Founder, Underwood Brewery, Ukraine

Timur Musin
"He knows how to strike the right balance between P&L and the balance sheet - creating the conditions for a business to flourish"

Timur Musin

Owner, Caravan Restaurant Group, Uzbekistan

Marek Tomalak
"Evgeny stands out for his strategic ability to identify shared interests, anticipate long-term consequences, and align diverse groups - from business leaders and industry partners to governmental agencies - around a common agenda"

Marek Tomalak

Global Chief Marketing Officer, SodaStream, PepsiCo

Engagements

I don't file reports for the shelf. I find where the business is losing money and put in processes that run without me. The formats differ in depth and duration - from an outside view to interim management. You choose the format that fits your task.

1
Deep diagnostic Credited toward the next format
€ 5,000

I look at the business through the eyes of a buyer or an incoming CEO. You get an honest picture: where profit leaks, what blocks growth, and a plan for the first steps. Not a report for the shelf.

2
Process installation Core format
from € 15,000

I install a working management process and personally run the first cycle with your team. The outcome is a mechanism that closes a specific pain and runs without me. World-class operational methods, installed by someone who personally ran Carlsberg in Latvia, Uzbekistan, and Ukraine: No.1 in the Ukrainian market, 8% of the group's global operating profit.

Which processes I install

Discounts eating your margin, prices set by guesswork?

Margin protected, volume holds.Pricing architecture

Overstock one week, shortages the next, cash frozen in inventory?

Product on the shelf, working capital freed up.Demand and supply planning, S&OP

The budget gets drawn up and never delivered?

The plan gets executed, with plan-vs-actual review every month.Budgeting process

Blurred accountability, your best people demotivated?

It is clear who creates results and who is just keeping a seat warm.People Board: assessment and calibration

Targets and bonuses live apart, the team pulling in different directions?

Targets and money pull the team in one direction.KPI and bonus-system alignment

Business in a risk zone (war, sanctions, regulatory shock) with no plan?

A working protocol the team acts on under pressure - not a report.Crisis protocol / readiness

3
Projects
Custom scope and price per project

Large turnkey assignments. Often paired with process installation or interim management.

Example projects
  • Route-to-market relaunch: volume returns, the distributor works for you.
  • Brand-portfolio architecture: resources go to what earns.
  • New-market entry: launch by a proven playbook, without the costly first-time mistakes.
  • Digital transformation: data and AI deliver decisions, not reports.
  • Turnaround: a systemic, turnkey reversal (pricing + S&OP + route-to-market + interim management). From practice: +72% sales in a year, share 3.6% -> 8.2%, profit ×3.
4
Advisory
€ 7,800/ month

The big projects end, but the important decisions keep getting made alone: hiring top people, capex, a deal, pricing, a new market. I am a standing outside partner who has made these calls before. We work through each one before the money goes in.

The board has its own agenda, the team its own interests, the investor its own account. I do not. So I tell you how it is, not what is pleasant to hear. I do not hand over a deck and leave. I stay until the decision is worked through.

How the format works

Remote format, on a set cadence, with fast access for urgent questions. A fixed fee per period, no billing by the hour. A partner at a distance, not an operational role. Need presence on site - On-site. Need to run the business hands-on - Interim management.

5
Interim and crisis management
Custom

Interim: I take operational responsibility for a term of three to six months. Crisis support: I set up the crisis HQ and committees and run things as a principal - in the rooms where the key decisions are made.

Add-on to any format On-site work
€ 2,500/ day + travel expenses

A visit to the production site, meetings with the team, a strategy session, diagnostics on the ground.

How I work

  • Direct work with the principal - no agencies, no team layers
  • Fixed fee by default. Success-based or equity for the right opportunity. All agreed upfront.
  • No timesheets, no scope creep
  • Confidential by default - mutual NDA available on request

All prices exclude VAT. Standard delivery is online via video.

Media

YouTube (@Бизнесбезфильтров; Business Unfiltered)

LinkedIn Posts

Interviews

Contact

Book a Free 30' Call: Zoom or Google Meet

E-mail: evgeny@shevchenko.solutions

WhatsApp: +351 937 233 515

Social Media: Linked In

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