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New Engagement

Crisis
Readiness

Operational Protocol for Companies in High-Risk Zones

When a crisis begins - military, sanctions, regulatory, or operational - it's too late to build a plan.

This program delivers one thing: a proven operational protocol your team can execute under pressure - from day one.

Burned trucks, conflict zone Ukraine 2014

Which crises this covers

  • Active armed conflict or zones with high probability of escalation
  • Sanctions pressure on your business, counterparties, or supply chain
  • Regulatory shock or sudden legal-framework shifts
  • Supply-chain or critical-infrastructure disruption
  • Political instability and reputational pressure on international business

One engagement. One working protocol.

Deliverables
  • Vulnerability assessment: people / reputation / assets / legal exposure
  • Priority algorithm: what you protect first - and what you write off
  • Communication protocols: team, stakeholders, HQ
  • Scenario planning: from early signals to full market exit
  • Compliance & reputation management under unstable legal conditions
10-12
hours across structured sessions
3
months priority support post-delivery
1
working document. Not slides.
€7,400
One-off engagement · Excl. VAT · 0% VAT outside the EU

Why this matters

Most companies treat a crisis as news background, not as a management task. By the time borders close, sanctions kick in, or shooting starts - the window of opportunity is already closed.

The decisions that matter - evacuation thresholds, communication chains, what to write off, how to hold the brand under boycott - must be made before the crisis. Not during it.

Companies in risk zones have a window of time. Most don't use it.

I've seen several types of crisis in my management practice - corporate, political, operational. The hardest among them: a military one.

I didn't model this. I ran it.

Kyiv, Maidan 2014 Carlsberg Ukraine brewery production line

In 2014 I ran Carlsberg Ukraine through revolution and the outbreak of war. 1,500 people. Three plants. One 150 km from the front line. No protocols existed - not even from WWII.

Built the algorithm in real time. The priority framework that held under pressure:

First
People
Second
Reputation & Brands
Third
Assets & Business Continuity

What that looked like in practice:

  • Evacuated staff and families from eastern offices. Relocated colleagues from Crimea - guaranteed jobs, covered costs.
  • Froze operations in Crimea immediately after annexation. Wrote off €3M in trade equipment rather than risk sanctions exposure.
  • Repositioned a Russian-origin brand under active retail boycott - protecting 25% of profit - within weeks.
  • Secured political violence insurance and prepared contingency protocols for the eastern plant.
€25M
Group investment into Ukraine, 2017
#1
Market position reached after the crisis
1,500
People led through active conflict

The business didn't just survive. It grew. The algorithm that worked then is what this engagement delivers.

Full case study: Business Continuity Amid Revolution and War →

Format & price

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